The Ultimate Guide To What Is A Secondary Dimension In Google Analytics

The Basic Principles Of What Is A Secondary Dimension In Google Analytics

If this does not sound clear, below are some instances: A deal occurs on an internet site. Its dimensions can be (but are not limited to): Purchase ID Discount coupon code Newest website traffic source, and so on. A customer logs in to an internet site, and we send out the event login to Google Analytics. That event's customized measurements may be: Login approach Individual ID, and so on.


Although there are several measurements in Google Analytics, they can not cover all the feasible situations. Therefore personalized dimensions are needed. Things like Web page URL are universal and put on many instances, however what happens if your company markets online programs (like I do)? In Google Analytics, you will certainly not locate any dimensions related especially to on-line courses.




Enter Custom Capacities. In this blog article, I will certainly not dive deeper right into personalized dimensions in Universal Analytics.

5 Simple Techniques For What Is A Secondary Dimension In Google Analytics

The range specifies to which events the measurement will use. In Universal Analytics, there were four ranges: User-scoped customized measurements are related to all the hits of a user (hit is an occasion, pageview, etc). If you send Individual ID as a customized measurement, it will certainly be used to all the hits of that particular session AND to all the future hits sent by that user (as long as the GA cookie stays the exact same).


You could send the session ID customized dimension, as well as even if you send it with the last event of the session, all the previous events (of the same session) will certainly obtain the worth. This is performed in the backend of Google Analytics. measurement uses just to that specific event/hit (with which the measurement was sent).


That measurement will certainly be used just to the "trial started" occasion. Product-scoped custom-made measurement applies only to a particular item (that is tracked with Enhanced Ecommerce performance). Also if you send multiple products with the very same purchase, each product might have different worths in their product-scoped personalized measurements, e. g.

The Only Guide to What Is A Secondary Dimension In Google Analytics

Why am I telling you this? Due to the fact that some things have actually altered in Google Analytics 4. In Google Analytics 4, the session scope is no much longer readily available (a minimum of in custom-made measurements). Google stated they would add session-scope in the future to GA4. If you intend to use a dimension to all the occasions of a particular session, you have to send that measurement with every event (that can be done on the code degree (gtag) or in GTM).


It can be in a cookie, data layer, or somewhere else. From currently on, custom dimensions are either hit-scoped or user-scoped (previously known as User Qualities). User-scoped personalized measurements in GA4 job similarly to the user-scoped measurements in Universal Analytics but with some differences: In Universal Analytics, a user-scoped custom-made dimension (set in the middle of the individual session) was put on EVERY event of the very same session (even if some occasion occurred before the dimension was established).

What Does What Is A Secondary Dimension In Google Analytics Do?

Although you can send custom-made product information to More Info GA4, at the moment, there is no other way to see it in reports correctly. With any luck, this will be changed in the future. Or am I missing out on something? (allow me understand). GA4 currently sustains this link item-scoped customized measurements. At some point in the past, Google said that session-scoped personalized measurements in GA4 would be readily available as well.


When it comes to custom dimensions, this range is still not available. As well as currently, allow's move to the 2nd component of this article, where I will certainly show you exactly how to set up custom dimensions as well as where to locate them in Google Analytics 4 reports. Let me begin with a basic review of the procedure, and then we'll take a look at an instance.


You can just send out the occasion name, claim, "joined_waiting_list" and then consist of the criterion "course_name".

About What Is A Secondary Dimension In Google Analytics

Because instance, you will certainly require to: Register a specification as a custom-made interpretation Beginning sending custom specifications with the occasions you desire The order DOES NOT matter right here. Yet you need to do that rather much at the very same time. If you start sending out the specification to Google Analytics 4 and just register it as a custom-made measurement, state, one week later on, your reports will certainly be missing out on that one week of information (since the enrollment of a custom-made measurement is not retroactive).


Whenever a visitor clicks a menu product, I will send out an occasion as well as two added criteria (that I will certainly later on sign up as customized dimensions), menu_item_url, as well as menu_item_name.: you could check here Food selection link click monitoring trigger conditions differ on many sites (as a result of different click courses, IDs, and so on). Try to do your ideal to use this example.




Most Likely To Google Tag Supervisor > Sets Off > New > Simply Links. What Is A Secondary Dimension In Google Analytics. Maintain the trigger set to "All link clicks" as well as conserve the trigger. By producing this trigger, we will certainly make it possible for the link-tracking capability in Google Tag Manager. After that go to Variables > Configure (in the "Integrated Variables" area) and also make it possible for all Click-related variables.

9 Easy Facts About What Is A Secondary Dimension In Google Analytics Explained

After that most likely to your website as well as click any of the food selection links. Actually, click at least 2 of them. Return to the sneak peek setting, as well as you need to begin seeing Link Click occasions in the preview mode. Click the very first Link, Click event and also go to the Variables tab of the preview mode.